The findings in the initial survey represent the profiles and backgrounds of the audience of BAYIS along with their knowledge about the stray animals issue in the Philippines prior to the social media posts of the said project. When asked about what their interests are, the respondents mostly answered music, K-pop, and sports, with music being at the top spot. This shows that most of our audience are interested in music, meaning, we have to incorporate that element into our content on facebook for more engagement.
Although BAYIS’ advocacy is about the welfare of stray animals, 34.5% of the respondents have no pet/s while the remaining 65.5% have. Out of all those who own a pet/s, a large majority has a dog. Surprisingly, a whopping 85.5% of the respondents are aware of the strays issue in the country and 65.5% have done some kind of help to resolve the said issue. Although there are respondents who are unaware of the strays problem, almost all of them are willing to help the current situation in whatever way they can. A one-fourth of those chose to do volunteer work while the remaining three-fourths have chosen to provide monetary assistance. The last findings show the individuals who would consider adopting a stray animal as a pet and 76.4% have answered yes.
With all the results in mind, it can be concluded that a huge majority of the respondents are willing to learn about the stray animals problem and many of them are prepared to take actions that are necessary to help resolve the issue.
This second and final survey was used to measure the effectiveness of BAYIS as an organization advocating for the protection of stray animals. Through this survey, we’ve learned that most of our audience discovered us through a recommendation made by a friend while some have found out BAYIS through our facebook page.
When respondents were asked to choose an adjective that fits BAYIS most, two answers peaked most and those two are informative and successful. This shows that BAYIS have fulfilled their objective of raising awareness about the strays issue in the country. Although the stray animals problem is an issue of its own, many other subjects of concern arise from it and out of all those concerns, the respondents think that public health is the main issue while the rabid problem comes a close second. Once the respondents witnessed what BAYIS did for the past few weeks and they’ve come to inform themselves about the strays issue, 96% of them now consider helping fight this huge problem while 4% still have some doubts.
Since the number of respondents that answered yes is already extremely high, we’ve come to the conclusion that BAYIS was able to deliver the advocacy effectively. Half of the respondents then intend to help by raising awareness through social media. This result is expected due to the way BAYIS carried out their message by the use of a Facebook page. Moving on to the ratings of BAYIS, all of the results have an average score of 8 and above which tells us that the project was successful and was able to attain its mission and vision from the beginning.
Over the course of the BAYIS project, there hadn’t been any significant or notable changes on the audiences. The female respondents are still greater in number than male respondents. For the age range, the results of the two surveys are similar and it’s just that the 18-20 year old respondents lowered in number. The ethnicity of our audience on the other hand is still made up mostly of Tagalogs while in education, most of the respondents are high school students.
As per their locations, most are from the National Capital region or NCR. The clear difference from the first and last survey can be seen in the number of respondents that are located in CALABARZON and NCR, the individuals in CALABARZON increased while the individuals in NCR decreased. Just like the first survey, the last survey is also made up mostly of people who earn less than PhP 10,000.00 a month.
From the results of these two surveys, it can be concluded that the backgrounds of the audience of BAYIS hasn’t changed and the project truly catered to their target audience from beginning to end.
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